Episode 61: Boost Your Marketing Game With Content That Sings!

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!

Registration to join the Theatre Marketing Lab Content Club is now open! Join Julie for 2 1/2 hours each month to make a full month's worth of marketing content for your theatre and upcoming productions! Our first session is July 14 so sign up now! Click Here Creating great marketing content is crucial in attracting audiences to theaters. It needs to be thoughtful, engaging, and resonate with the intended demographic to successfully build loyalty and drive ticket sales. By approaching content creation with clear objectives and a deep understanding of your target market, you can craft content that not only informs but captivates and inspires your audience. A well-executed content strategy should prioritize quality over quantity and focus on fostering relationships with your audience.

In this episode, you will be able to:

• Identify core audience preferences to make well-informed decisions in your theater marketing strategies.

• Get a glimpse into the complex world of social media algorithms and how they can make or break your ticket sales success.

• Master the art of weaving captivating stories to engage audiences and create lasting impressions.

• Find out how the Content Club program can elevate your theater organization’s marketing game.

summary of this episode:
00:03:30 - Great Content Drives Audiences,
Great creative content means great success with marketing. Theaters are uniquely positioned to be storytellers, mission-based, and to spread the word that live theater is an incredible experience.
00:06:29 - Moving Beyond the Marketing Funnel,
The marketing funnel is something of the past, especially in theater marketing. We work in a flywheel where everything is circular, constantly engaging, and exciting audiences to become loyal and return time and time again.
00:08:28 - Social Media Content,
The type of content that works best on social media channels is vertical videos, short-form videos, long-form videos, carousel creative, photos, text posts, and reels. The algorithm demands we vary the types of content we post to get it seen by more people.
00:13:17 - The 70-30 Rule,
The 70-30 rule in marketing is that 70% of your content should be engagement-based, while 30% should be sales-driven. To create great content, intent, and emotion are important, as is knowing the target audience.
00:17:32 - Creating Content for the Ideal Audience,
When creating content, it's important to consider the audience's perspective. Think about what will move them to respond to your content. Consider the creative level of effort required and have a plan B in case the initial idea doesn't work.
00:19:24 - AI and Content Creation,
AI platforms are becoming valuable in making content creation faster and easier. However, it's important to use these tools ethically and responsibly. They deliver content that requires tweaking and refinement.
00:25:46 - Content Creation for Small Theater Organizations,
Small theater organizations might not have a robust content team and might be doing DIY marketing content. The Theater Marketing Lab Content Club can be a solution for finding sanity in the content jungle. It's a monthly program that creates marketing content for theaters.
00:33:41 - Crafting Authentic Stories for Your Theater's Marketing,
Julie has compiled a guide with over 100 content marketing thought starters, tips, and best practices to inspire theaters to create effective content that can build their audiences online and drive sales and engagement. The guide is called "Behind the Curtain." Get your free copy today.