IN THE GREENROOM PODCAST

June 20, 2023

Episode 61: Boost Your Marketing Game With Content That Sings!

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration sof…
May 25, 2023

Episode 60: A Conversation Fest All About AACTFest!

It's a full house on this week's episode! Julie welcomes AACT team members Quiana Clark-Roland, Kristie Quinn and David VanCleave to talk about the upcoming AACTFest -- the organization's bi-annual conference and theatre com…
May 11, 2023

Episode 59: Is Your Mental Health Toolkit In Need Of A Refresh?

Theatremakers, it's Mental Health Month and Julie could think of no better guest to invite to speak on the important topic of artist mental health than the wonderful Nick Demos! Nick returns to the podcast to share his exper…
April 28, 2023

Episode 58: Are Your Emails Ready For Liftoff?

It's a Marketing Mastery episode! Julie takes you into her process and shares how to ensure your theatre's emails are being opened. Opened emails convert to sales and help your patrons connect more deeply to your productions…
March 27, 2023

Episode 57: It's World Theatre Day! Marketing Advice From Theatremakers Across The Country

In celebration of World Theatre Day , Julie asked several of her favorite theatremakers to share their take on what's working now in marketing. From the Great Lakes to The Capital Region in New York to The Cornhusker State, …
March 17, 2023

Episode 56: In The News! Advertising, Digital Theatre, and The Changing Consumer Behavior of Theatregoers

***Sign up for Sell The Season Bootcamp - online April 6-10. Learn more ⁠ click here. *** ⁠ What stopped Julie in her tracks when she read it? Find out in this episode! In The News discusses three important think pieces curr…
Feb. 24, 2023

Episode 55: Theatremaker Conversations: How Jason Cocovinis (MTI) Keeps Hundreds of Brands Thriving!

It's the first Theatremaker Conversation of the season! Julie is joined by Music Theatre International Marketing Director Jason Cocovinis. What. An. Episode! Jason and Julie talk about: --How he manages 400 brands on a daily…
Feb. 9, 2023

Why Do We Do Theatre? Identifying (and Celebrating!) The Value Our Audiences Seek

Season four is upon us! We've got fantastic special guests coming your way and plenty of marketing mastery to learn this season! -- In this episode, Julie has some great news and updates about her work with theatres across …
Dec. 14, 2022

Episode 53: Theatremaker Conversations: Enola Riann-White and Elizabeth Alexander of Columbia Entertainment Company

[ Sell The Show! Enrollment is open! Use code PODCAST100 and get $100 off. Visit selltheshow.com today.] This week on the podcast, it’s a Theatremaker Conversations episode with two fantastic leaders from Columbia Entertainm…
Dec. 13, 2022

Episode 52: 4 MASSIVE changes in digital marketing that are impacting ticket sales

Use code PODCAST100 for $100 off THRU DEC 31, 2022. Visit Selltheshow.com. Nothing changes faster than digital marketing, and recent changes are impacting your ticket sales, acquisition of new patrons and the audience's eng…
Dec. 12, 2022

Are You Ready To Sell More Tickets in 2023?

Julie has opened enrollment for her 2023 program, Sell The Show! a learning, coaching, and activation program dedicated to one thing: using digital marketing tactics like email, social media, and website optimizations to cr…
Nov. 21, 2022

Episode 51: Could Your Theatre's Video Promo Trailers Be Better?

In this episode, Julie shares a recent Marketing Mastery Masterclass where she shared video promo trailer best practices and showed one that knocked her socks off! If you're able, take a moment to watch the show trailer/sizz…
Oct. 20, 2022

Episode 50: Theatremaker Conversations: How Katie Broman (Omaha Community Playhouse) leads this top theatre to rebound this season

It's our fabulous 50th episode of In The Greenroom Theatre Marketing Podcast. And for it, nothing less than the best of the best joined me. Executive Director Katie Broman of Omaha Community Playhouse and I have one of the m…
Sept. 27, 2022

Episode 49: It's The Marketing Mastery Mailbag!

Real Questions. Real Answers. It’s a Marketing Mastery episode here on In The Greenroom featuring Julie's mailbag. A few weeks ago she sent an email to subscribers of our newsletter "Marketing Mayhem Made Less Mayhemmy". The…
Sept. 15, 2022

Episode 48: Theatremaker Conversations with Nick Demos, Tony Award-Winning Producer

Have we got an episode for you! Not only is this a jam-packed, full of goodness Theatremaker Conversation, it's also a "Friends From College" episode, too! Julie is joined by master storyteller Nick Demos, whose career has …
Sept. 8, 2022

[Update] What's Making Marketing Less Mayhemmy For Theatres Worldwide?

Subscribe today: Theatre Marketing Lab Transcription Okay, confession time. How many of these describe you? Are you still using a pre-pandemic marketing playbook from oh, 2018? Are you constantly in, get it done, figure it o…
Sept. 7, 2022

Episode 47: Marketing Mastery: Kickstart Your Organic Social Media Marketing!

Tired of posting social media in the days before your show opens and getting 2 or 3 engagements? There are three critical actions you can take in order for your organic social media posts to start HELPING you sell tickets. I…
Aug. 26, 2022

Episode 46: Theatremaker Conversations with Special Guest Jarrod Kopp of Theatre Tulsa

We kick off our series of theatremaker interviews with special guest, Jarrod Kopp . Jarrod is the Executive Director of Theatre Tulsa, a community theatre in Tulsa, Oklahoma. Julie and Jarrod dive in head first into topics i…
Aug. 12, 2022

Episode 45: Ch-Ch-Changes (Again!): Social Media Marketing Best Practices

Ding dong! Another Casserole Episode For You! Lots of topics mixed up in a jif for a tasty podcast meal. This episode is a quickie, filled with important updates on some highly relevant changes happening in digital marketing…
July 29, 2022

Episode 44: Season Planning: Reaching New Audiences With Your Programming

The Theatre Marketing Lab All Access Pass is here! Join hundreds of theatremakers today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Us…
June 23, 2022

Episode 43: Uproar Theatrics Kyle Holmes and Laura Hall

Host Julie Nemitz continues our summer of theatre-maker interviews curated to inform and inspire you to keep your theatre moving forward. This week, she welcomes two of the founders of Uproar Theatrics, Kyle Holmes and Laura…
June 9, 2022

Episode 42: AACT's Quiana Clark-Roland and David VanCleave

Phone rings, door chimes, in comes company! This summer, In The Greenroom Theatre Marketing Podcast host Julie Nemitz welcomes a cavalcade of special guests chosen for their unique perspectives and passionate dedication to t…
June 2, 2022

Episode 41: Survey Says! Insights From The Spring 2022 Theatre Marketing Survey

In this data and insights-packed episode, Julie shares learnings from a comprehensive subscriber and member survey in May of 2022. Learn what Julie learned and how her team uses excellent ideas and feedback from Academy memb…
May 19, 2022

Episode 40: Are you stressed? Here's how to deal...

May is Mental Health Awareness month and given the signature color for awareness is green, what better place than In The Greenroom to, well, talk about it! Johns Hopkins tells us An estimated 26% of Americans ages 18 and old…