Episode 37: Is your marketing conscious? Plus diving into demos!

What is conscious marketing, exactly? You'll find out in today's episode. Julie discusses the intersection of your theatre's core values and marketing plus ways we can “zoom-out” and ensure that we’re leveraging the right platforms to reach a more equitable array of cultural consumers. You'll learn the 5 marketing channels you may not be activating...yet. 

Julie also takes a quick dip in the demo pool to discuss new insights about theatre's critically important growth audience -- Gen X'ers. So let's crank up Simple Minds' "Don't You (Forget About Me)" and let's get to it!

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Links and references from today's episode:

Fortune Magazine "Millennials and Gen X Show Loyalty when Companies Value Purpose"

Digiday "How Brands Are Making Values-Based Decisions"

RevLocal "Surprising Statistics That Will Help You Market To GenX"

CTV and OTT Explained

Local advertising on Hulu. Learn more. 

Simple Minds "Don't You (Forget About Me)" on Spotify (Crank it on up!)

To learn more about Julie and the  new Theatre Marketing Lab, head over to julienemitz.com

Have a question? An idea for an upcoming episode? DM Julie on Instagram.