Episode 44: Season Planning: Reaching New Audiences With Your Programming

The Theatre Marketing Lab All Access Pass is here!  Join hundreds of theatremakers today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly.

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This week on the podcast, Julie welcomes two fantastic guests, Colleen McCormack and Jennifer Isaacson from Broadway Licensing.  The three cover a ton of ground including:

• Planning a season ... not just show by show. 
• New titles revealed!  
• What's popular now inside the Broadway Licensing catalog.
• How Jennifer and Colleen consider themselves producing partners with all the theatres they work with
• Ways to integrate into your community
• Finding new audiences with the shows you program 
• Why streaming is still a very popular option for theatres of all kinds
• Find out another reason why Julie loves playwright Lauren Gunderson
• And more!

To learn more about Broadway Licensing and their amazing catalog of classics AND new plays, visit their website BroadwayLicensing.com

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August's Masterclass is presented in partnership with AACT - Best Practices In Digital Marketing For Theatres. We're going to get you started on the digital marketing plan for your next production together -- in real time!  Learn more at AACT.org/virtual-masterclasses

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One of Julie's favorite books referenced in the episode is Steal Like An Artist by Austin Kleon, available on Amazon. Click here.