Episode 50: Theatremaker Conversations: How Katie Broman (Omaha Community Playhouse) leads this top theatre to rebound this season

It's our fabulous 50th episode of In The Greenroom Theatre Marketing Podcast. And for it, nothing less than the best of the best joined me.

Executive Director Katie Broman of Omaha Community Playhouse and I have one of the most comprehensive theatremaker conversations yet on this podcast.

We talk about:

• Modeling best practices in marketing strategy
• Upending the traditional season brochure model
• Best practices for discounting and dynamic pricing
• Why and how they’re now paying all artists for their contributions and time. Yes it’s true..
• You’ll also learn all about the hit production that had over 45% new patrons in its audience.45% new booties in seats!!!

And more!

Join me for this theatremaker conversation and learn all about how our country’s top community theatre rebounded out of the pandemic and into a thriving season of theatre.

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