It only takes 0.05 seconds for people to form an opinion about your theatre’s website. Yes, you read that correctly — 50 milliseconds. And guess what? Most of that opinion is coming from the design.
Perhaps some of you are still nursing a case of PTSD from the last time you upgraded and redesigned your theatre's website? It was a grueling process that required coders, designers, and mysterious technology.
Take heart. Website design process has simplified because consumers have forced simplification! On today's podcast, let's explore together the shape of your website now and where it should go next. Can your theatre's website score an A on this quiz? Let's dig in.
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To visit a best-in-class theatre website, check out https://www.goodmantheatre.org/
Happy theatre-making friends!
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